eco elio
The Problem: Two systems pretending to talk to each other would scale faster than the business.
eco elio launched a dermatologically approved sunscreen with at least 86% biologically degradable ingredients and a strong commitment to recycled and reusable packaging. To take the product to market they needed a CRM and ecommerce stack that worked as one connected operation rather than two systems pretending to talk to each other. Customer data, order data, marketing data - all of it had to flow cleanly between platforms or the cost of running the business would scale faster than the business itself.
The Approach: Salesforce, WooCommerce and Zapier wired into one connected operation.
Customer journeys flow seamlessly from ecommerce into CRM, with marketing automation triggered off real purchase behaviour rather than guesswork. We continue to provide ongoing advisory services to the co-founder as the business scales internationally.
The Outcome: Marketing triggered by real purchase behaviour, not guesswork.
eco elio launched with a connected commerce and CRM stack that lets the team focus on building the brand rather than reconciling data between systems. The Salesforce-WooCommerce integration means customer behaviour and purchase data inform the marketing and product decisions in real time. TPC remains in an ongoing advisory relationship as the business expands.
eco elio launched a brand new, dermatologically approved sunscreen with at least 86% biologically degradable ingredients and as much recycled materials and reusable packaging as they could!
Now, we're not chemists, so we couldn't help them out with their formulation ;).
But we do know a lot about CRM's and eCommerce platforms, and they needed seamless integration of the two. In this instance, the key ingredient was Salesforce and WooCommerce, with a side of Zapier connectors.
We continue to provide Advisory services to the co-founder and look forward to this brand being a world beater!