Loophive

Capital RaiseStrategyBusiness AdvisoryDigital MarketingCRMBrandingMediaSystems & ProcessesBusiness EfficiencySoftware Development
December 2017
2017 - 2020
Loophive legal torrent video commercialisation platform with patented technology and US film studio licensing

We worked on all areas of business and platform development.

Of note, we developed a unique advertising matrix for the commercialisation of legal ‘torrent’ video to consumers with licensed content from the major US Film Studios. We were integrally involved in the creation of patented video technology.

We also created a gamified landing page designed to build buzz for the launch (new for 2017). Subscribers were able to invite friends to the beta and gain earlier access to the beta via a game system. For the time, this was unique and an incredible use of web technology and ‘viral’ marketing.

Content was licensed for the platform from US Studios including Disney, Fox and others.

We worked on all areas of business and platform development.

Of note, we developed a unique advertising matrix for the commercialisation of legal ‘torrent’ video to consumers with licensed content from the major US Film Studios. We were integrally involved in the creation of patented video technology.

We also created a gamified landing page designed to build buzz for the launch (new for 2017). Subscribers were able to invite friends to the beta and gain earlier access to the beta via a game system. For the time, this was unique and an incredible use of web technology and ‘viral’ marketing.

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