Lore Australia
The Problem: Shopify migration risked losing customer visibility at the worst possible moment.
Lore Australia was transitioning their website to Shopify and inherited the usual problem that comes with platform migrations: the old CRM and marketing systems didn't translate cleanly to the new commerce stack. Customer records, business insights and marketing automation lived in disconnected places. Without a connected CRM and marketing layer underneath the new Shopify storefront, the business would lose visibility into customer relationships exactly when it needed them most.
The Approach: Bigin CRM implementation with full Shopify integration and email automation.
Brought in by Reanne Potter Designs to collaborate on the digital transformation, we implemented Bigin CRM as a fit-for-purpose solution that integrates cleanly with Shopify. Our team oversaw data migration, consolidating client records and business insights into a single system. We then set up email marketing and automation workflows so that customer engagement runs from the same source of truth as the storefront.
The Outcome: Customer engagement now runs from the same source of truth as the storefront.
Lore Australia operates with a connected CRM and ecommerce stack that gives the team visibility into customer relationships across the lifecycle. Bigin handles the relationship layer at a price point appropriate for the business stage, with room to grow into the broader Zoho ecosystem as needs expand. Email marketing and automation now run off real customer behaviour rather than guesswork.
The Perception Collective was brought in by Reanne Potter Designs to collaborate with Lore Australia to streamline its operations and support its digital transformation. As the business transitioned its website to Shopify, we focused on overhauling their customer relationship management (CRM) and marketing systems.
We implemented Bigin CRM, a user-friendly solution tailored to their requirements, ensuring seamless integration with their Shopify storefront. Our team oversaw data migration, consolidating client records and business insights into a centralised system. Additionally, we set up email marketing and automation workflows to enhance customer engagement and retention.
This project enables Lore Australia to better manage customer relationships, optimise marketing efforts, and support sustainable growth in line with their commitment to wellness and cultural authenticity.
This work was made possible with the help of Indigenous Business Australia (https://iba.gov.au/).